Retail Packaging

Brick and mortar retail is the heart and soul of many companies. Here is a collection of packaging you can find at retail.

Walmart Planogram/Target Bath Set

The Walmart line of Lovevery product was created by a small scrappy team, and all of the retail packaging, except for the Play Gym, was brand new for Walmart. These items were produced on an extremely tight timeline, and met all Walmart requirements.

The Bath Set is an awesome example of when you work closely with your retail partners to create packaging that works for both you and the planogram. The result was a fully redesigned interior layout that reduced the overall volume of the packaging by over 25%! Same exact product, just a tighter, more shelf ready layout.

Preschool Rescue bots/Star Wars Playsets

Both of these preschool playsets were large, bottom shelf retail items, that included try-me features, with the small bots able to flip and transform and the center handle twist for the Star Wars Millennium Falcon. These boxes did not have traditional box tops, so the most light possible could shine into the boxes and showcase the toys, even though these were on the bottom shelf.

Lost Kitties

The Lost Kitties line of product was a fun project from Hasbro’s QuickStrike team, a small team of about six people. The QuickStrike team’s job was to create product as quickly as possible and bring it to market based on internet culture moments. Lost Kitties were small cats that were shipping in Milk Cartons, with a small thermoformed tray and play-doh in each carton. These were sold individually, and in the 3 pack crates seen here.